Strava is real life
Negativity, curation, judgement – that’s not what being an athlete is about. We’re raw, imperfect, on the edge, trying our guts out, laughing, failing and trying again. We’re a bunch of weird tan lines, scabby knees and helmet hair, and we like it. Social networks have stopped being real, and Athletes Unfiltered is our call for a little less curation and a little more perspiration.